Free chapter · Module 01, Foundations
Orientation: the machine, not the hacks
Why every tactic you have read about is downstream of one repeatable loop.
Growth engineering is not a bag of tricks. It is one loop — find where attention already is, put a real offer in front of it, measure what happens, and remove the step that leaked the most people. Everything in this course is a variation on that loop.
In this session we map the whole machine end to end so that every later lesson has a place to live. Keep the diagram from this video next to you for the rest of the course.
The exercise. Write down, in one sentence, what your product does for the person who pays for it. Then write down the last step you asked a stranger to take before they could pay. If the second sentence takes longer to say than the first, you have found your leak.