03 · Writing
Product
Shipping the smallest thing that proves the thesis, then the next smallest thing.
How to cut a two-week slice that still answers something
A method for shrinking scope without shrinking the question, so that a fortnight of build produces a decision you can defend rather than a demo you can show.
6 mins read10 August 2026
Onboarding is the product and the first eight minutes decide
What actually happens in a new user's first session, why the drop-off is almost never where founders think, and how to instrument and fix it in a week.
6 mins read5 July 2026
The maintenance tax nobody prices in when killing features
How to find the features costing you more than they return, what the real carrying cost of a feature is, and a deprecation sequence that does not burn trust.
6 mins read15 April 2026