01 · Writing
Growth Engineering
Building the machine that acquires customers, rather than doing the acquiring by hand.
How to tell which growth idea actually worked
A working instrumentation setup for a small team: twenty events, one identity graph, and the three dashboards that answer the questions you will actually be asked.
6 mins read10 August 2026
Your reply rate is a data quality metric
Deliverability, list building and the specific checks that move a cold campaign from 1% replies to 8%, written for engineers who would rather fix a pipeline than write copy.
6 mins read5 July 2026
What a two-person team should build and what it should rent
A concrete line between the systems worth wiring together yourself and the ones that will eat a quarter, with the maintenance arithmetic that decides each case.
6 mins read15 April 2026